Our logo is fashioned after our island’s National flower the Bwa Kwaib (Poitea Carinalis) - literal translation meaning Carib Tree, after the indigenous people of the Caribbean. Endemic to Dominica and found on the west coast, this dry scrub vegetative species is deciduous and blooms scarlet red flowers in the dry season.
The Bwa Kwaib is a hardy and drought resistant flower known to endure very harsh and dry conditions, and is the perfect symbol for the Experiences Caribbean brand, which continues to blossom through changing times.
Our logo style is meant to be simple so that it maintains the look of tradition, and is presented in a way that is modern and fresh. The design is reflective of the tactility and flexibility of the brand, and smoothness of our offerings.