Our Experiences Caribbean logo is fashioned after our island’s National flower the Bwa Kwaib (Poitea Carinalis) - literally translated to mean Carib Tree after the indigenous peoples of the Caribbean. Endemic to Dominica and found on the west coast, this dry scrub vegetative species is deciduous and blooms scarlet red flowers in the dry season.
The Bwa Kwaib is a hardy and drought resistant flower known to endure through very harsh and dry conditions, and is the perfect symbol for the Experiences Caribbean brand, which continues to blossom through changing times.
Our logo style is meant to be simple so that it maintains the look of tradition, and is presented in a way that is modern and fresh. Our font choice is reflective of the tactility and flexibility of the brand as well as the hands-on nature, and smoothness of our offerings.